PISTE Brand Evolution
Nzingha Prescod is an accomplished black Olympian fencer and NYC native. She created her non-profit in 2021 and recruited me as a graphic designer to help define her brand identity and create brand and marketing assets.
Her non-profit, PISTE, stands for the Prescod Institute of Sport, Teamwork and Education. PISTE provides fencing instruction, learning & educational opportunities, character building & leadership experiences to underserved youth of NYC at no-cost to families.
In my 3 year (and ongoing!) journey with this organization, I created its first brand identity, strategized around its fundraising goals, and rebuilt and evolved the brand to give it a refresh in 2024.
Designing the 2022 Benefit
PISTE’s first benefit gala was hosted at Samsung 837. After touring the space, I realized that Samsung had over 40 different screens and TVs in the space. I utilized these screens to tell a visual narrative about Nzingha’s childhood, training, Olympics, and her passing the torch to her students. Space became a medium for storytelling.
That night, we raised over $50K
2023 Benefit at the Wythe Hotel
After touring the space, I realized that Samsung had over 40 different screens and TVs in the space. I utilized these screens to tell a visual narrative about Nzingha’s childhood, training, Olympics, and her passing the torch to her students. Space became a medium for storytelling.
2024 Rebrand
In January 2024 PISTE transitioned from its Flatbush YMCA rental to a permanent brick and mortar location, with a wide storefront and marquee. In this new phase, PISTE needs an identity that solidifies its presence in the local community, while attracting new students and families to the energy and discipline of the sport of fencing. PISTE’s wide range of programs and growing headcount also presents an opportunity to consolidate its activities under one umbrella.
An initial exploration on brand identity & style